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ADVERTISING SOLUTIONS

No Two Advertisers Are Alike.
CycleTrader.com understands that you want to stand out. We'll work with you to create a unique and effective campaign to help you achieve your marketing objectives.

HOMEPAGE • RESOURCE PAGE • SEARCH RESULTS • AD DETAILS INTERSTITIAL MOBILE ADS TABLET ADS eNEWSLETTERS eBLASTS

homepage
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Homepage
• The 728x90 Homepage Leaderboard
Ads showcase your message to CycleTrader.com's active buyers as they enter the site.

• The 300x600 Premier Sponsorship Ad
These ads influence what a active buyer may be searching for and places your message in front of them while conducting a search. These ads are among the largest ads on the site. 300x250 ad size also available. 

• Homepage Skin - Click Here For Example
Appears on the sides of the CycleTrader Home Page. The ads are hardcoded on the page and offers exclusivity to an advertiser for a 24 hour period.

• Homepage Takeovers - Click Here For Example
Appear at the top and sides of the page and is usually run with ads in the 728x90 and 300x600 ad spots for maximum exposure. The Home Page Takeover gives exclusivity to any advertiser for a full 24 hours. The Home Page takeover receives approx. 20,000 pageviews. Artwork must be approved by CycleTrader and submitted 10 days prior to the start date.

Reach Your Marketing Objectives

TARGET
Get in front of powersports consumers through national or geo-targeted campaigns. 

REACH
Reach 1.3 million powersports consumers every month.


Resource Page
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Resource Pages

• The 300x600 Resource Ads
Appear at the top of the page alongside an article that provides vaulable information for the customer.

• The 300x250 Resource Ads
Positioned on pages created specifically for buyers looking for information on insurance, shipping, finance, tours and more. These highly targeted ads place your message in front of visitors interested in your products and services.

• Motorcycle Loans
• Motorcycle Insurance
• Motorcycle Shipping
• Parts & Accessories
• Rider Appareal & Gear
• Legal Resources
• Roadside Help
• Motorcycle Repair Manuals
• Escrow
• Careers & Education
• Trade-In Value & Pricing Guides

• Women Riders
• Motorcycle History Reports
• Custom Motorcycle Building
• Motocross
• Credit Center
• Trailers & Ramps
• Motorcycle Tour & Rentals
• Dealer Resources
• Cool Motorcycle Stuff
• Motorcycle Warranties
• Performance Center

Resource Page
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Search Results

These Ads are among the most effective on the site and are located at the top of the page and the right of the classified ads.  These ads are effective because they are shown to the visitor while they are actively in the buying process.

• The 728x90 Leaderboard Ads
These brand your company message to active buyers as they are looking for their motorcycle. This placement is among the largest and most effective and it appears at the top, middle and bottom of the page. They offer a premium placement for branding campaigns.

• The 300x600 Large Rectangle
These are among the largest ads on the site and are located on the right navigation. They help influence the visitor when they are searching for a motorcycle. They offer a premium placement for direct response campaigns.

• Break Through Ads 840x220 - Click Here For Example
The Breakout Ad appears in the middle of the Search Results Pages.  This ad at first appears like a classified ad, then animates to have the advertiser’s message.  This is very effective because the buyer is already looking at these ads in search of a motorcycle they want.

• Medium Rectangle Ad 300x250
These ads appear at the right navigation next to the scroll bar. These ads reach the buyer as they are conducting their search.


Resource Page
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Ad Details

• The 728x90, 300x600 and 300x250 Ads target viewers while they're looking at specific motorcycle. The Ad Detail Page appears after a visitor searches for a motorcycle and finds the one they are looking for. This page offers more details, pictures and contact information. Ads are among the most effective on the site because they appear when the visitor is the closest to making a purchase.

Textlinks on the Ad Detail page are one of the best performing ads because they look more like site content instead of advertising.  Increase the performance by running display ads in conjunction with textlinks.


Resource Page
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Interstitial Ads

The Interstitial Ad gives exclusivity to any advertiser for 3-5 seconds while the page loads. These ads appear between the homepage and the search results page. 

Ads are limited to 1x per visitor per day.  Artwork must be approved by CycleTrader and submitted 1 week prior to the start date.


Resource Page
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Mobile Phone Ads

The CycleTrader mobile site ad gives premier placement to any advertiser. The ad at the bottom of the Search Results Pages. Artwork must be approved by CycleTrader and submitted 1 week prior to the start date.  Ads can link over to a mobile site or a traditional site.

Targeting available for Search Results Ads.

• The 300x250 Ads target viewers while they're looking at specific models on their smart phone.

Textlinks are available on the ad detail pages of the mobile site. These can appear next to the price, year, location.

• The 300x250 Ads appears on the last frame of the photo carousel. This ad is perfect for manufacturer promotions, parts and accessories, insurance or shipping.

 


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Tablet Ads

The CycleTrader tablet site ad gives premier placement to any advertiser. The ad appears on the Home Page, at the middle & bottom of the Search Results Pages.  Artwork must be approved by CycleTrader and submitted 1 week prior to the start date.  Ads can link over to a mobile site or a traditional site.

Targeting available for Search Results Ads.

• The 300x250 Ads target viewers while they're looking at specific models on their tablet.

Textlinks are also available on the ad detail page next to price, year and location.


enewsletter sample
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Custom eNewsletters

CycleTrader’s eNewsletter reaches more than 200,000 subscribers across the United States.  The eNewsletter features articles, travel tips, new dealers and vehicles to keep powersports owners and buyers coming back to CycleTrader.com. 

The eNewsletter offers multiple placements including three (3) 300x250 ads and advertorials.


eblast sample
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Custom eBlasts & Targeted Email Marketing

Custom eBlasts
Advertisers can send exclusive email campaigns to CycleTrader’s subscribers through an eBlast. With a limited amount of advertisers each month, your brand will be the sole focus.

Recommended Size: 600 pixels wide maximum (no maximum height)
Images: .JPG, .GIF, animated .GIF.  No flash ads, iframe, or Java script.


Targeted Email Marketing

Deliver your message to a captive audience with CycleTrader.com’s eNewsletter and eBlasts.  Send us your artwork, or work with us on a custom creative that fits your brand.

Size: 600 pixels wide maximum (no maximum height)
Images: .JPG, .GIF, animated .GIF.  No flash ads, iframe, or Java script.

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